Target Spain

ADIMEX TARGET SPAIN

Why sell in Spain?

The attraction of Spain for the introduction of a new brand or product not only derives from its domestic market, with 47 million potential consumers plus over 65 million tourists visiting the country each year, but also for its privileged geostrategic position that facilitates operations with third markets, which have strong economic, historic and cultural ties and give you access to 1,300 million consumers.

Because of this, many international companies have seen the opportunity of establishing their brand / product in Spain, participating in a highly favorably evolving market and highly consumerist. The success of these, is largely determined by the knowledge and expertise that their business partners give them, which facilitates market entry.

Many international companies have seen and taken the opportunity of establishing their brand / product in Spain

Adimex, your partner in Spain

In ADIMEX TARGET SPAIN, we accompany international companies in the introduction and expansion in the Spanish market, managing and performing all the tasks involved in the plan, always making sure of achieving the greatest safety and efficiency in all operations. Thus we guarantee the success and reduce the risk.

Optimizing resources and developing appropriate strategies, we react and adapt quickly to market changes effectively and efficiently, thus achieving the objectives proposed, obtaining:

  • Commercial implementation cost saving.

    • Realizing safe and profitable sales.
    • Extensive market knowledge such as in the legal, administrative and business areas.

  • One’s own commercial structure based on strong business relationships.

    • Promotion: Get known in the Spanish market where you will get new customers and business opportunities.

  • Commitment: Continuity of business operations.

    • Increased specialization in the market by tailoring and optimization strategies and resources.
    • Know your strengths, weaknesses, opportunities and threats establishing their causes and effects to enhance the success and reduce risk.
    • A business relationship based on trust and transparency
    • Counting on a multidisciplinary team trained in the various techniques of international trade.

  • Exclusivity: Monitoring of trade expansion offering personalized, close and made to measure attention.

Focus on your current lines of business and forget about the tasks involved your entry and expansion in Spain,

ADIMEX MARKET does it for you.

Services

Market research, identifying favorable AREAS AND DESIGN ENTRY INTO THE SPANISH MARKET
  • SWOT analysis, situation and potential of the company
  • Identification of demand
  • Analysis of competition and substitute products
  • Analysis of the competitive advantages of the product compared to those currently marketed.
  • Selecting the range of products with the greatest potential.
  • Identifying the most appropriate distribution channels
  • Analysis of prices and entry barriers.
  • Identification and assessment of the different forms of entry, thus choosing the most effective ways.
  • Search and selection of the ideal customer profile
  • Product adaptation to legislation, needs, prices and consumer tastes
  • Defining the most suitable conditions for your negotiation policy.
MARKETING AND COMMUNICATION PLAN

We conduct a strategic marketing plan, continuously readjustment and planning. In this way, we get the most effective tools to continuously analyze and develop the following factors:

  • Study and analysis of purchasing habits and market performance.
  • Constant search and identification of new competitors and threats.
  • Locating niche markets.
  • Identification and ongoing assessment of the major market segments.
  • Orientation for new business opportunities.

In order to execute these strategies correctly, we perform an operational marketing plan, which requires a start-up through active actions. To do this, we will work on the key areas that are included in the marketing mix:

  • Product
    • Adaptation of commercial material and packaging in the language and preferences of Spain.
    • Optimization of the brand with regard to the product, conveying an image and values adapted to the Spanish market.
    • The search for complements and variations of the product conditioning them to the market.
    • Periodic studies and renewal of the portfolio of products and the search for new products.
    • Warranty adaptation and after sales service.
  • Price
    • Increased profit margins through improved sales management and work methodology.
    • Analysis and development of promotions and offers targeted at both the end consumer and the various distribution channels.
    • Detection of competitive advantages and optimization of the position indicator establishing a particular segment.
    • Processing and access to aid and subsidies for the internationalization of companies.
  • Distribution
    • The study of the location, characteristics and size of the outlets.
    • Continuous search and renewal of new channels and distribution strategies.
    • Analysis of distribution trends, studying the concentration distribution of associated trade and diversification of business activities.
    • Push vs Pull Strategy depending on whether promotional actions will be aimed at distribution channels or the final consumer.
    • Selection and management of more efficient and convenient logistics services.
  • Communication
    • Running merchandising activities to present the product at the point of sale and promote their purchase.
    • Management of advertising campaigns and communication through different media adapting to the environment.
    • Continuous analysis of the media looking for the most suitable.
    • Design and implementation of marketing campaigns through the use of new information technologies and global media.
    • Search for sponsorship or sponsorization joining the brand image or product to a social event.
CONTACT WITH POTENTIAL CUSTOMERS
  • Identification of potential customers and partners.
  • Preparation of meeting agendas.
  • Accompaniment in making contact and negotiations.
SALES MANAGEMENT, EVERYTHING NEEDED FOR THE SALE
  • Process and closing of negotiations.
  • Customs process. We carry out all customs formalities with the necessary documentation.
  • Logistical support. It is essential to ensure the quality and timeliness of delivery, so we have a reliable logistics service tailored to your needs.
  • Methods of collection and payment. We identify, recognize and compliment collection methods and safe and convenient international payment.
  • Export Insurance: For added security we have available insurance contracts for commercial or political risks arising from your activities maintaining a wide coverage.
GETTING HOMOLOGATIONS AND CERTIFICATES

To improve quality of your image, increase sales and conquer the market, we will examine and process new certificates and homologations. These contribute to differentiate your product from the competition and show a continuous development of your company at the national level.

  • Homologation approvals.
  • Quality certificates.
  • Environmental certificates.
  • Green / ecological certificates.
  • Innovation certificates
  • Safety and social responsibility certificates
MANAGEMENT OF ASSISTANCE AND REPRESENTATION AT FAIRS

We select and manage assistance or representation in the most important fairs of each sector where you can find new contacts and business opportunities: We do all necessary tasks to accomplish a successful fair.

  • Specific participation plan, agenda and preparation of promotional plans.
  • Making trade promotions.
  • Making appointments with distributors, representatives, potential customers, and business partners in national and international markets.
  • Completing the design and selection of the stand.
  • Partial accompaniment or full representation.
  • Grouped participation or collective with producers.
  • Services Post Fair: contact monitoring of leads and business opportunities achieved in the fairs.